A Look at the Marketing Strategy of India’s Leading Fantasy Sports Companies 

Fantasy sports have become a popular form of entertainment among sports enthusiasts. It provides an opportunity to engage in sports in a virtual setting. As a result, the fantasy sports market has been growing at an unprecedented rate, with India emerging as one of the fastest-growing markets in recent years. 

The rise of fantasy sports has also led to the growth of Fantasy marketing company in India, which specialize in promoting these games to potential customers. These companies use innovative and effective marketing tactics to create a buzz around their products and attract more customers.

In this article, we will take a closer look at the marketing tactics employed by India’s leading fantasy sports companies and how they have contributed to the growth of the industry.

What Is A Fantasy Marketing Company?

A Fantasy marketing company is a business that specializes in promoting fantasy sports games and related products to potential customers. These companies use various marketing strategies to create awareness, generate interest, and attract users to their platforms. 

Fantasy Sports App

They work closely with fantasy sports companies to develop effective marketing campaigns that target specific audiences and promote the benefits of playing fantasy sports games. The goal of a fantasy marketing company is to create a strong brand identity and establish a loyal customer base for the fantasy sports company they represent.

Marketing Tactics

The growth of fantasy sports in India can be attributed to several factors, including the rise of smartphones and cheap data plans, the increasing popularity of cricket, and the rise of fantasy sports apps like Dream11, MyTeam11, and MPL. 

The fantasy sports apps marketing company in India has been successful in creating a strong fan base for fantasy sports by offering innovative and engaging games, along with attractive prizes and rewards.

However, the success of these companies goes to their marketing strategies, which have played a vital role in promoting their products to potential customers.

Social Media Marketing

One of the most important marketing tactics used by fantasy sports companies in India is social media marketing. Social media platforms like Facebook, Twitter, and Instagram have become key platforms for reaching out to possible customers and engaging with existing ones.

Companies use these platforms to create engaging content, promote their products, and interact with fans. 

They also use social media influencers and brand ambassadors to reach out to a wider audience and create a buzz around their products. For instance, Dream11, one of India’s leading fantasy sports companies, has collaborated with cricket legends like MS Dhoni and Sourav Ganguly to promote their brand and attract more customers. 

Affiliate Marketing

Another marketing tactic used by fantasy sports companies is affiliate marketing. Affiliate marketing is a performance-based marketing strategy that involves partnering with other websites or influencers to promote products. 

Fantasy sports apps marketing company in India partners with sports blogs, news websites, and influencers to promote their products. They offer commissions to these partners based on the number of customers they refer to the company.

It not only helps the company reach a wider audience but also creates a win-win situation for both parties involved.

Content Marketing

Apart from these, fantasy sports organizations also use content marketing to promote their products. Content marketing involves creating engaging and informative content like blogs, videos, and infographics to attract potential customers. 

Fantasy sports app development companies create content around popular sports events and players to generate interest among sports fans. They also create tutorials and how-to guides to help new users understand the game and improve their chances of winning.


Sponsorships are an effective marketing tactic used by fantasy sports companies in India to increase brand visibility and credibility and attract new users. These sponsorships may involve sponsoring sports teams, leagues, and events or partnering with individual athletes, sports clubs, or sporting organizations. 

By sponsoring sports teams or events, fantasy sports companies can reach a wider audience and create brand awareness among sports fans. For example, the fantasy sports platform Dream11 is the title sponsor of the Indian Premier League (IPL), the most popular cricket league in the world.

This sponsorship has helped to increase brand visibility for Dream11 and attract new users who are interested in cricket.

Fantasy marketing company in India may also sponsor individual athletes, clubs, or sporting organizations to build credibility and trust among users. These partnerships can help to showcase the expertise and knowledge of the platform and help to establish it as a reputable source for sports analysis and predictions. 

For example, the fantasy sports platform MyTeam11 has partnered with the Pro Volleyball League in India to promote their platform and attract users who are interested in volleyball.

Sponsorships can also provide fantasy sports companies with opportunities to engage with their audience in a more personal and meaningful way.

By sponsoring events or teams that are important to their users, these companies can show their support for their users’ interests and foster a sense of community around their platform. 

In addition, these companies may also sponsor podcasts or other digital media platforms that cover sports and fantasy sports topics. It can help to increase brand awareness among a specific audience and establish the platform as a trusted source for sports news and analysis.

Email Marketing

Fantasy sports apps marketing company in India also use email marketing to reach out to existing users and promote their products. They send personalized emails to users, offering them promotions and rewards to keep them engaged with the platform. 

They also send newsletters and updates to keep users informed about upcoming events and games. Email marketing is a cost-effective way of engaging with users and keeping them interested in the product.

SEO Optimization

Finally, fantasy sports companies also use search engine optimization (SEO) to improve their visibility on search engines like Google. They optimize their website content and structure to improve their rankings on search engine results pages (SERPs).

It helps them attract more organic traffic and reach out to potential customers who are searching for fantasy sports games.


The success of the leading Fantasy marketing company in India can be attributed to its innovative and effective marketing tactics. By leveraging these marketing tactics, these companies can promote their products to a wider audience than before and create a loyal fan base.

As the market for fantasy sports continues to grow in India, it will be interesting to see how these companies adapt and innovate to stay ahead of the competition.

Deeksha Sinha

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